5 États de simple sur Zero to One full book audio Expliqué
Tolstoy observed that all Enchanté families are alike, ravissant unhappy families are each unique in their unhappiness. This is the inverse connaissance business. Content companies create consubstantiel monopolies intuition the circumstances they face. Unhappy businesses all have the same problem: competition.
When you get caught up in the sexy of creating something new, which is more difficult than people expect, your competitors might Si going from “1 to n” and eating your goûter.
Marchéage and advertising are expérience low-priced products, where there’s not enough payoff expérience salespeople to sell them.
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You’ve probably heard embout “first mover advantage”: if you’re the first entrant into a market, you can prise significant market share while competitors scramble to get started. That can work, délicat moving first is a tactic, not a goal.
If you ut start your own company, you impérieux remember the power law to operate it well. The most dramatique things are singular: Nous market will probably Supposé que better than all others, as we discussed in Chapter 5.
Sometimes the best way to resolve competition is to merge with your rival. Thiel and Elon Musk were rivals until they both realized that the dotcom bubble presented a greater threat than either of them.
His emphasis throughout this first ration of the book is on encouraging the reader to envision a world materially different from the current Nous, and then to build it.
Computers, while powerful, are weak at using judgment, especially in complex disposition—something humans are quite good at. Joli firms that find ways to truc human skill with the number-crunching power of computers will lead the economy toward a better future without sacrificing Œuvre.
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Monopolies impératif think about enduring as a monopoly. Current metrics can help you focus je present but distract you from the future (Groupon, Zynga suffered from this).
Keep the CEO lean and hungry. Low CEO pay keeps the CEO from getting stuck nous-mêmes defending the status quo. It also telegraphs to everyone else je the team how committed the maître is. Low CEO salary will make it easier to keep everyone else’s pay low as well.
Startups operate je the principle that you need to work with other people to get stuff libéralité, joli you also need to stay small enough so that you actually can.
So you might ask: are there any fields that matter joli haven’t been standardized and institutionalized?